Creating creative videos using trending sounds is just one step in building a successful presence on TikTok, but you also need to attract people to watch your videos.
If you are wondering how to increase TikTok views, here is the solution in this article from the Support Me website.
What is a “view” on TikTok?
A view on TikTok is counted the moment a video starts playing. Social media platforms measure views in different ways, but on TikTok it's pretty simple .
If a video autoplays or loops, or if a viewer returns to watch it multiple times, all of those views count as new views (however, views do not count when you watch your own video).
Getting someone to watch your video all the way to the end? That’s the tricky part, but with the barriers to entry for what counts as a view so low, racking up the numbers on TikTok isn’t that hard if you have an audience.
Ways to increase TikTok views
1. Add tags to your videos
Hashtags are a powerful tool in your TikTok arsenal, they're how TikTok's powerful algorithm determines what you post and who might be interested in seeing it.
Tags are also essential to help users discover your content via search.
You can focus on specific hashtags that relate to your audience and topic, and there's also evidence that trending topics are more likely to appear on your For You page, so it pays to keep track of what's currently trending and engage in the discussion with relevant content.
2. Keep it short and sweet.
Although TikTok videos can now be up to 10 minutes long, videos under 30 seconds are more likely to show up on your For You page, and someone is more likely to rewatch something quick and exciting a second or third time.
Depending on your goals, you should try a mix of short and long videos. Long videos can be effective when explaining a topic, telling a story, or showing behind-the-scenes footage.
3. Find a niche audience
There's a TikTok subgenre for everyone, from the literary #BookTok to the vibrant rug-weaving community. Decide who you want to hang out with, and keep an eye on the popular accounts in those communities to see what hashtags, formats, and references they use to inspire your own content.
Commenting and liking can also help you build relationships with your target audience, as your witty responses will hopefully inspire a book lover to visit your page and check out the content you create.
4. Try a video tutorial
Educational content is a huge hit on TikTok, so get into “knowledge” mode and share your wisdom with the world.
Educational videos are especially popular, but even answering a frequently asked question or highlighting a surprising element of your industry, job, or product can be a fun break from the constant TikTok dances.
5. Enjoy the duet experience.
The TikTok duet feature is a great way to increase views by leveraging already popular videos.
With Duet, you can share a split screen with another user's video to sing along, create a funny dialogue, or offer your own opinion, allowing you to leverage pinned content to collect your own views.
However, it's worth noting that Duet is not eligible to earn payments as part of TikTok's Creator Rewards program, but if you're just using this feature to boost views on your account, it's worth a try.
6. Collaborate with an influencer or special guest
Whether you've hired an influencer or celebrity guest star, or partnered with another brand for an exchange opportunity, adding external voices to your TikTok videos is an easy way to reach a new audience.
Your special guest will also help highlight the content you create and draw their fans' attention to your videos.
7. Promote TikTok content on your other social channels
TikTok is likely part of your larger social media strategy, and you're probably active on several other platforms.
Attract those audiences to TikTok by sharing promotional clips elsewhere — you can share a short clip on Instagram Stories here, repost it on LinkedIn there, and you’ve got a full-fledged social campaign.
8. Keep your audience watching.
While it's true that users only need to watch a split second of your videos to get a "view," it's extremely important to keep them watching until the end.
This is because TikTok's algorithm prioritizes videos with high completion rates, as the algorithm seeks to provide high-quality content as suggestions on the "For You" page, and a high completion rate indicates that your content is good.
So how can you keep your audience engaged until the end? Play to their curiosity, provide value, hook them in the first few seconds with promises about what will happen if they keep watching (how-to videos and recipes are great for this), or use captions that build tension for a big reveal.
9. Don't forget the caption.
You may only have 150 characters to use in your TikTok caption, but they can be incredibly valuable. A caption is an opportunity to tell viewers why they should watch your video or to spark a discussion in the comments.
Ultimately , you want people to watch and engage with your video, which helps the algorithm recognize that this is good content.
Captions are a free and easy way to engage your audience and explain why they should interact or relax and enjoy watching.
Moreover, the caption is a vital place to put your topic-related keywords if you have a TikTok SEO strategy.
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