If you want to succeed on TikTok, you need to learn how to get more TikTok views on your content. Part of your TikTok marketing strategy should focus on building a follower base.
But the most important part is how to increase your video views, and more TikTok views means more engagement, and more engagement means building a strong follower base on social media.
In this article, you'll learn what you need to know about TikTok views, why they're important, and strategies to increase them.
What are TikTok views?
Each social media platform seems to have different rules about what constitutes a “view.” On YouTube, a view is only counted after a user watches a video for 30 seconds, and on Facebook, a view is considered to have occurred after 3 seconds or more.
On TikTok, a view is counted as soon as a user lands on your videos, even if they swipe right away, it is counted as a view.
How much does TikTok pay for TikTok views?
There is no fixed rate that TikTok pays per view, however, some major creators have explained that they receive around two to four cents per view on their videos, thanks to the revenue they generate from TikTok's "Creator Fund."
Why are TikTok views important?
Views are a key metric on TikTok, showing how many times people have watched your videos.
The more views you get, the more likely your videos will be viewed, suggested to, and shared by more users.
Additionally, the more views you get on TikTok, the more likely you are to receive other types of engagement, such as comments, follows, and shares.
While follower count is a primary way to measure account size, view count, which represents people actually watching your videos, is just as important.
Meaning, learning how to increase TikTok views is key to growing your account, reaching a wider audience, and positively impacting your business performance.
Strategies to get views
If you're looking for ways to increase views on TikTok, here are strategies you can try and track your improvements:
Using hashtags in your content
Hashtags are present on most social media platforms as a way to categorize, tag, and search for content, and TikTok is no exception. Hashtags on TikTok are used in the same way, but they are also used in challenges and trends.
Using hashtags in your video descriptions can help more users discover your content and increase views.
But your strategy for using them must be smart, and be sure to use hashtags that are relevant to your content and popular to ensure reaching a wider audience.
Create a multi-part series
If you've created a video that performed well, take advantage of that and turn it into a multi-part series with similar content.
For example, the Morning Brew team created a video translating lyrics into corporate business language, and because the audience loved it, they started producing more parts, which helped build a successful series.
Follow viral trends on TikTok
A good way to get more views is to follow viral trends on TikTok. There are many types of trends, such as challenges and memes.
Know your target audience
Who is your target audience? Knowing who you’re trying to reach on TikTok can help you create content that resonates with their interests.
Why are TikTok views important?
On TikTok, the ratio of likes to views is very important to understand how much people enjoy a video. When this ratio is high, it means that a lot of people are not only watching the video, but also hitting the like button, which shows that they find the video great.
This kind of positive engagement is key to success because it tells TikTok's algorithm that this video deserves to be shown to a wider audience.
This not only helps in increasing views, but also contributes to enhancing the popularity and influence of the video owner on the platform.
What is a "good" ratio of likes to views?
The ratio of likes to views can vary greatly depending on the type of content and the audience that views it.
In general, reaching 10% is considered a good sign of success; that is, for every 100 people who watch your video, at least 10 of them should like it.
Reaching or exceeding this percentage indicates that the video is not only engaging, but also successfully engages with the audience and encourages them to click the like button.
TikTok Views vs Likes: Which is More Important?
Views are the first indicator of a video's reach; they show how many times a video has been viewed, which is essential to understanding the initial appeal of the video and how widely it has spread.
However, likes are a deeper measure of success because they represent a higher level of engagement with the content, and likes express genuine appreciation for the content and are a confirmation that the viewer liked the video.
Both metrics are important: views provide exposure and the potential to reach a larger audience, while likes reflect active engagement that is highly valued by TikTok’s algorithm to further boost the exposure of the content, increasing its visibility and the potential to attract more followers.
Why do many views not always lead to likes?
There are several reasons why a video that gets a lot of views doesn't necessarily get a lot of likes:
Content saturation:
TikTok users are faced with a massive amount of content. A video may grab their attention for a short time to watch, but it may not be interesting enough to get them to like it.
Cross-browsing:
Many users browse TikTok casually without much intention of interacting. They may watch a video and find it mildly entertaining, but don't feel the need to like it.
Unfulfilled expectations:
If a video doesn't live up to the expectations suggested by its title or thumbnail, viewers may feel frustrated and choose not to like.
Interaction fatigue:
Users who spend a lot of time on TikTok may feel overwhelmed by the amount of content, making them less likely to engage with likes, even to videos they find enjoyable.
What is the view history of posts on TikTok?
Post view history lets you see who has viewed your posts and lets you track viewer engagement. When you enable this setting, people you follow who have the same setting enabled will be able to see that you have viewed their posts.
Post view history shows views from:
- People who follow you and have enabled post view history and have seen your posts.
- People who don't follow you but have liked or commented on your posts, regardless of whether they have post view history turned on or off.
- People who viewed your posts published in the last 7 days.
note:
Only people who are 16 years or older and have less than 5,000 followers can access this feature. Story viewing history will not be affected by this setting, as it is separate from post viewing history.
How to turn on or off post view history
To turn post view history on or off:
- In the TikTok app, tap “Profile” at the bottom.
- Tap the menu button ☰ at the top, then select Settings & Privacy.
- Click on “Privacy,” then select “View Posts.”
- Turn post view history on or off, keeping in mind that even if you turn this setting off, your comments and likes on other people's posts will still appear to them as views.
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